Drive better results with Performance Max

With a single Performance Max campaign, reach the right audience wherever they’re browsing.

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The best of Google, all-in-one

One campaign, every Google channel

With a single Google Ads Performance Max campaign, reach the customers most likely to buy from you wherever they’re browsing — on Search, YouTube, Gmail, Maps, Display and Discovery

Connect with consumers that are ready to buy

Using Performance Max best practices, you can boost conversions and sales. Performance Max campaigns automate your bidding and determine where your ads show up so you can reach customers when they’re most likely to buy, maximizing your ROI.

Combine your expertise with Google AI

You provide your marketing goal, ad assets, and budget, and Performance Max uses Google AI to get your ad in front of the right customers, at the right time

Grow your business with Google Ads

Rothy’s multiplies results and scales creative expertise with Performance Max campaigns

60% growth in conversions and a 59% growth in revenue

Rothy’s multiplies results and scales creative expertise with Performance Max campaigns

60% growth in conversions and a 59% growth in revenue

Rothy’s multiplies results and scales creative expertise with Performance Max campaigns

60% growth in conversions and a 59% growth in revenue

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
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Get started with Performance Max campaigns

Use these Performance Max best practices to learn how to create successful Performance Max campaigns

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Learn how Performance Max works

Check out this collection of resources to find thought leadership, tips, and best practices to help you succeed with Google Ads.

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Benefits of Performance Max Campaigns

Best practices guide for Performance Max

Google Ads Tutorials: Creating a Performance Max campaign

Performance Max best practices for retailers

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

Search ads

Show up when people search for businesses like yours on Google and only pay when they click.

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Search ads

Show up when people search for businesses like yours on Google and only pay when they click.

Learn more

Rothy’s multiplies results and scales creative expertise with Performance Max campaigns

60% growth in conversions and a 59% growth in revenue

Learn More

Frequently asked questions

Performance Max is a goal-based campaign that allows advertisers to use all of their Google Ads inventory in a single campaign. Performance Max helps you drive results based on your conversion goals, helping deliver more conversions and value by optimizing ad performance in real-time and across channels using Smart Bidding. Learn more about Performance Max by visiting the About Performance Max campaigns help page.

You can create a single, easy-to-manage Performance Max campaign to promote your products or services by starting with a goal. Learn how to set up and manage a successful Performance Max by visiting the Create a Performance Max campaign help page.

With Performance Max, you get more transparent insights like rising search trends with Performance Max. With Google’s real-time understanding of consumer intents and preferences, Performance Max can unlock new customer segments you may not have access to with a different campaign type. Performance Max asset reporting can help you understand which creatives are impacting performance and help you optimize campaign creatives to drive ROI. Learn more about Performance Max by visiting the About Performance Max campaigns help page.

Yes, Google AI powers Performance Max to maximize your campaign’s results. Google AI is used across bidding, budget optimization, audiences, creatives, attribution, and more. They’re all informed by your specific advertising objective, your creative assets, audience signals, and optional data feeds you provide. Learn more about Performance Max by visiting the About Performance Max campaigns help page.